Total sales of our product reached eleven million!
(as the end of November 2018)

Strength

■Our products Mr. Kitano the president has planned breakthrough eleven million as his planning of the innovative and high-functioning cosmetic products was approved.(as the end of November 2018)

■Although the products have innovativeness and high-function, they’ve been sold cheaper than the competing company.

■Most of our products are a long-seller and have had a reputation for product quality.

■The projects on a wide variety shows makeup products, skin care products, body care products, hair care products and oral care products.

■Not only selling of original products but planning or manufacture on assignment of your OEM items are available.

※Supporting your original product development is available, too. (Consult us if you want to develop more valuable product in addition to cheapness.)

A track record of 5 years as an advancement overseas.

China, USA, Singapore, Korea, Taiwan, Australia

Introduced professional make-up brand
which has a history of 135 years to world markets.

The skincare brand has gradually been popular in the world market!

Our BRANDS

Our product in video

Skin care

Derma:re
Medicated repair bale essence

Derma:re Medicated penetration skin care
Secret of face mask only to paint
Misawo
Fermentation Beauty Cleansing Serum
Misawo
Video for learning about Fermentation Beauty Cleansing Serum!
G.B.Y
Monster Stretch Pack
Innovative face mask!! The theory of pores improving
Grangrade
Monster Lift Clay Pack
Only 10 minutes!
Skin will be gradually tightened!!
Grangrade
Monster Lift Clay Pack
Only 10 minutes!
Pores will be gradually tightened!!
Grangrade
Monster Lift Clay Pack
Experiment removing protein dirts by kucha!
G.B.Y
Monster Stretch Pack
Innovative face mask!! The theory of pores improving

Make-up

Stein's

Pink primer (pore / unevenness correction base)
How to make makeup that pores, fine lines and dullness disappear in an instant? !
Stein's

Pink primer (pore / unevenness correction base)
Pink Primer & Foundation
How to paint
Stein’s
Cover Nature BB II (Concealer)
Only this one is needed for make-up before going out!
Stein’s

Cover Nature CC (Control color)
Just add a little time! To cover a black eye, dullness, and also red spot!
Stein's

Pink primer (pore / unevenness correction base)
Pink Primer & Foundation
How to paint

Our Policy

Our feelings in Cosmejitan 〜Our unchanging thoughts in original products〜

Our concept of cosmetic product development is “Quicker, Easier, More beautiful”.

The visual and the brand name differ according to the products but our concept of product development is unchanging even though it would be Skincare, Makeup, or Haircare product.

You can be easily more beautiful!!
Unique cosmetic product for time-saving.
That’s
what we regard the most important in manufacturing.

However, it’s easy to say but so difficult thing…
Listening to customer’s voices, we never give up to work hard!!

Special development

In partnership with more than 10 factories manufacturing cosmetic products, we exchange information about the latest ingredients or manufacturing technology to develop products through producing experimentally or listening to people to answer questionnaire several times , sometimes in competition style.

Some product was developed after making a prototype more than 200 times or development for 3 years.
These were based on our policy that we wanted to offer the products as effective as possible, or that we wanted to offer the products as safe as possible to the customers because our product is for directly applying, so that customers can continue using.

In-the-factory


Through daily research on hot sellers or booming products in various fields.
We actually use to buy such a product to try.
The cost of the item purchased is the prior investment important to produce a good product.
Every day we make a trial products for various products.
Xiva doesn’t have own factory.
Instead of possess own factory, we make a work partnership with more than 10 factories whose strength is in various fields.
The various fields cover various subject such as base makeup, cleansing, haircare, oral care, body care or beauty food. This means “Every man to his own trade.” because we work with specialist.

The biggest reason we can develop high quality is because of such as wonderful network like them.

That’s why other companies often requested OEM like “Cooperate with us to produce an original product” and we coordinate from planning to manufacturing.

Actually, the ratio of Xiva’s total sales of product consists of our original product and OEM product, and the ratio is about fifty-fifty.

Although Xiva was founded in 2007, Kitano the president has participated in development of cosmetic products since 1998 and the total sales broken through ten million products sold only in Japan.
*Some of the products were publicly recognized in an exhibition and 2 books written about his success were published.
These days, export to China, Korea, Taiwan and Europe has been increased.
Xiva’s symbol mark.
There’s a showroom which doubles as an office.
You can try or purchase a product in the showroom.
Events for applying makeup or makeup lesson has sometimes been held.
Events for applying makeup or makeup lesson has sometimes been held.

President Profile

Profile of president

Yasuyoshi Kitano
Born in Kobe

Waseda University, Tokyo, Japan Bachelor of Arts in Laws

1989
Joined Recruit Holdings Co., Ltd.
Worked in planning of Personnel recruitment and Education/training.

1995
Left the Recruit Holdings Co., Ltd.
Established Development Division in ZYX Inc.
Started Internet mail order business.

1996
Managing director in ZYX Inc.

2001
Started the Internet mail order business of cosmetic product.
Founded professional makeup brand “Actress Skin EX: beaute”.

2003
President (Co-CEO) in ZYX Inc.

2004
Established Ex:beaute Co., Ltd. / ZYVA studio Co Ltd.

2005
Total sales of the Internet mail order business of cosmetic product broke through 6.5 billion yen within about 5 years!

2006
Ranked 49th in 450 big companies after10 years when ZYX group’s total sales broke through 12.8 billion yen.

2007
Resigned president of ZYX Inc.

Established Xiva.

Why is the Internet mail order business easy to be successful with less money?
Simple laws to succeed 10 years earlier! were published.

Publication
Publications of Yasuyoshi Kitano the president.

Now on sale!

Simple laws to succeed 10 years earlier! were published.

The methods to succeed written in this book are not thrilling or strange.
Only what anyone can practice from today.
Learn “simple laws to succeed” to change your near future right now if you want to succeed earlier even for just a little.

First sold in December 18th 2007 by ASA Publishing Co., Ltd.
Now on sale!

Why is the Internet mail order business easy to be successful with less money?

The history of Yasuyoshi Kitano the president who created the business whose market size was 6.5 billion yen and broke the mold that “it was difficult to sell a product in the Internet”.
This book is full of tips to grown a small company.
A book that episode of establishing online shopping business was clearly written.
Why is the Internet mail order business easy to be successful with less money?

First sold in October 16th 2007 by Pal Publishing Co., Ltd.
Now on sale!

Why is the Internet mail order business easy to be successful with less money?

The history of Yasuyoshi Kitano the president who created the business whose market size was 6.5 billion yen and broke the mold that “it was difficult to sell a product in the Internet”.
This book is full of tips to grown a small company.
A book that episode of establishing online shopping business was clearly written.
Why is the Internet mail order business easy to be successful with less money?

First sold in October 16th 2007 by Pal Publishing Co., Ltd.

Contact us

Company:Name Xive inc.

Capital:JPY8,000,000

Address:Arkresta Nakameguro, 3-1-12, Kamimeguro, Meguro-ku, Tokyo, 153-0051, Japan

Foundation:Since 2007

President:Yasuyoshi Kitano