Are you interested in learning how to market technology products? This year, we are offering Hiroshima University students and researchers a unique opportunity to study marketing by playing one of the world’s most famous marketing simulation games, MarkStrat. The 8-week course starting Wednesday, December 2nd will be completely online and free of charge. It is jointly offered by HU and Kyushu University through the EDGE-NEXT program.
Students will be grouped into teams that compete against one another. Teams manage a company, and make decisions regarding R&D, production and sales using market data and research. Each round, the simulation will analyze the results and calculate a stock price for the companies. The game is highly interactive and is an engaging way to learn marketing experientially.
No prior knowledge about marketing or business is required. In fact, the game is great for people who have never taken any business courses. Discussions and material will be in English. Japanese students who want to improve their English are also encouraged to participate.