Technology
Marketing Game
in English
Starts Dec 2!


  • This course will be run entirely in English.
  • All classes will be held with Kyushu University.
  • All classes will be held with Kyushu University.

Are you interested in learning how to market technology products? This year, we are offering Hiroshima University students and researchers a unique opportunity to study marketing by playing one of the world’s most famous marketing simulation games, MarkStrat. The 8-week course starting Wednesday, December 2nd will be completely online and free of charge. It is jointly offered by HU and Kyushu University through the EDGE-NEXT program.

Students will be grouped into teams that compete against one another. Teams manage a company, and make decisions regarding R&D, production and sales using market data and research. Each round, the simulation will analyze the results and calculate a stock price for the companies. The game is highly interactive and is an engaging way to learn marketing experientially.

No prior knowledge about marketing or business is required. In fact, the game is great for people who have never taken any business courses. Discussions and material will be in English. Japanese students who want to improve their English are also encouraged to participate.

Schedule

All classes starts from 18:30 to 21:30,ONLINE.
Day1:12/2 [ONLINE]
Orientation and Team Building
Day2:12/9[ONLINE]
Start MarkStrat Round1
Day3:12/16[ONLINE]
Continue playing MarkStrat/Learn about marketing processes

Day4:12/23[ONLINE]
Continue playing MarkStrat/Learn about the process of innovation defusion

Day3:12/16[ONLINE]
Continue playing MarkStrat/Learn about marketing processes

Day5:1/6[ONLINE]
Mid-term summary
Day6:1/13[ONLINE]
Continue playing MarkStract
Day7:1/20[ONLINE]
Continue playing MarkStract
Day8:1/27[ONLINE]
Peer-review sessions
(Group discussion and presentation)
Day7:1/20[ONLINE]
Continue playing MarkStract

Inquiry

If you have any questions,please contact us as below.
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