KURAND SNS Marketing for Greater China

International students from Greater China welcome! Why do not you develop a marketing strategy for Japanese sake and fruit wine in China and implement social network marketing?

KURAND is a Japanese liquor startup company.

The features are as follows.

Developed more than 50 new products jointly with sake breweries
We have partnership agreements with about 50 warehouses nationwide.

You can see our product here https://kurand.jp/

Operate 5 stores of KURANDSAKEMARKET & SHUGARMARKET, where you can drink and compare 100 types of sake and fruit sake, all around Tokyo.You can meet sake and fruit wine casually.

You can see our store here 

https://sakemarket.kurand.jp/

https://shugar.jp/



We have a keyword of "Japanese sake to the world", and we plan to enter the Greater China as the first step. 

Therefore, we would like to accept international students from Greater China. What do you need to understand KURAND and sell in your home country? For research and suggestions.

We would also like to work with you to devise and implement a strategy for social networking in Greater China.

Work will be conducted in English and Japanese.


Job summary

Propose marketing plan for sales in China and Greater China.

・Have them understand the KURAND and do a market survey of the Chinese market they plan to enter.

・In addition, we will formulate and propose product marketing strategies necessary for sales in China and Greater China.

・In addition, we will collaboratively launch and operate the website transmission necessary for entering China & Greater China.Especially ,sns marketing, planning and operation and content marketing planning and execution.


Steps of work

Step1

Get to know KURAND's brand, products and marketing techniques

※Assuming working for 2 weeks at a pace of 2-3 times / week

※ In the meantime, we will provide the following training
  KURAND Product Marketing Inputs
  Planning method of branding strategy / marketing strategy

Step2

Market Research-Planning of Product Marketing Strategy

※Assuming working for 2 weeks at a pace of 2-3 times / week

※ Hearing and researching the situation in specific areas of China and collecting fact data

※After that, we will discuss with KURAND's overseas business representatives and create a hypothesis of marketing strategy & product strategy.

Step3

Execute part of your marketing strategy

※Assumed to work for one month at a pace of 2-3 times / week

※ Hearing and researching the situation in specific areas of China and collecting fact data

※Web transmission is always required for advancement. We will implement transmission to Greater China based on our strategy.


 Especially acquired skills

・ Product development
・ Plan marketing and branding strategies
・ Web marketing
・ SNS marketing


 Future outlook

・ If the strategy is in line with the direction of the company, we would be happy if we could do more than just disseminate information on the web, but also execute other parts.

・ If you have a mind that can be a partner in the future, such as opening a local subsidiary in your home country, it is welcome!


 Application Guidelines

・ Eligible persons: International students studying at Japanese universities and vocational schools

・ Fee: Negotiable. To be decided after consultation.
※Transportation expenses are also provided.

・ Weekdays 2 days a week or more 
  4 to 7 hours per day
  Working hours 13:00 〜 20:00
※The days of the week are fixed.
※We will respond flexibly according to the class schedule.
※Free clothing and hairstyle
※free shift, almost no overtime

・Work location
Nearest station Shinjyuku-sanchome Station (30 seconds walk)

・location
6F Shinjuku Watasei Tama Building, 3-9-9 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan

・Training and education system
When understanding KURAND, you can receive input from OJT from senior employees while engaging in work.In addition, training on product marketing strategies is scheduled separately.

・ Period: about 6 months~ is ideal (negotiable)

・ Application conditions
 -[Required]
  ・ Speaking English, a little Japanese
 -【Welcome】
  ・ Those who are considering doing business in Greater China or your home country in the future

・Ohters
 -Welcome to those who have Greater China as their home country! 
 -First and second year college students are welcome!
 -Intern inexperienced, welcome!
 -Inexperienced part-time job, welcome!
Click here to apply for hiring and contact us
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Company name Liquor Innovation Co.,Ltd
Location
6F Shinjuku Watasei Tama Building, 3-9-9 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan
Location
6F Shinjuku Watasei Tama Building, 3-9-9 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan