KJ STYLE

History of GR Inc.

1994 : The predecessor of the current company, DR Co., Ltd. was established.
1999 : Tied-up business with U.S. Tom’s of Maine (toiletries). Tie-up events with LVMH Parfum Givenchy. A makeup brand for adult “DRS research institute” was launched.
2000 : Men’s esthetic salon “Studio ZERO” was open in Harajuku (until Dec. 2002).
2003 : Cosmetics importer-and-seller business was begun.
2004 : Tie-up business with U.S. CA Botana International (cosmetics).
2005 : Mobile mail order business, “StreeTrend” was launched.
2006 : Mail order service “COSMENICX” was launched. Mobile mail order service “Princess Beauty - Platina Label” was launched. Osaka branch was opened (until Aug. 2008). Tie-up business with American Pure Science International Company (health food).
2007 : Tie-up business with the South Korean cosmetics company, Cosme Lab.
2008 : Cosmetics export and import to South Korea was begun. Tie-up business with France PONROY SANTE (health food). 7 items were awarded for Monde Selection.
2009 : 12 items were awarded for Monde Selection.
2010 : 16 items were awarded for Monde Selection.
2011 : Acquisition of South Korean cosmetics company, Cosme Lab. Retail wholesale business started. Mail Order business (ZERO FACTOR, a DRS research institute, StreeTrend, VRUSH) was transferred to M&M Company. 16 items were awarded for Monde Selection.
2012 : Business tie-up with IPO Co., ltd. (South Korean cosmetics shop, SKIN GARDEN). Wholesale for TV Mail Order was begun. 14 items were awarded for Monde Selection.
2013 : 5 items were awarded for Monde Selection.
2014 : Cosme Lab (Korean Company) launched a new brand “Berrisom”. 3 items were awarded for Monde Selection. Participated in the exhibition at Cosmoprof Asia in Hong Kong.
2015 January : GR Inc. (A group company of DR Co., Ltd.) was established.
2015 September: DR Holdings started operation and implemented the business transfers. GR Inc. received the business sections of sales, product development, distribution. Accelerated wholesale export business into Asian countries. Participated in the exhibition at Cosmoprof Asia in Hong Kong. 3 items won the Gold medals from Monde Selection.
2016 March : Approved as a member of “Management and Innovation Project” by the Bureau of Industrial and Labor Affairs, Tokyo Metropolitan Government.
2016 August : GR Inc. acquired 100 percent of share from DR Holdings and became completely independent. 5 items won the Gold medals from Monde Selection.

Drugstore Market in Japan (1)

The oligopoly condition of the major drugstore industry in Japan is in progress. Total sales of top 10 companies ranking in Japan in year 2015 reaches 3.8 trillion yen. Total number of stores is 9,648 stores. Ten companies in the industry occupy over 60% of the market (62% in sales and 52% in stores). Distribution through the major drugstore companies is the most important in Japan.

Distribution through the major drugstore companies is the most important strategy for cosmetics sales in Japan!

Drugstore Market in Japan (2)

The market size of the drugstore industry in Japan in 2015 is estimated at 6.1325 trillion yen, and the number of stores is 18,479 stores. [data from Japan Chain Drug Store Association]

It is expected that M&A by major players will continue to progress, the oligopoly situation will continue to intensify.

We distribute our products through these 8 of top 12 companies in Japan!

Introducing of KJ STYLE

For the healthy beauty of all women in the world. A gift from the beauty experts with the wealth of long time experience and study for ideal beauty.

KJ STYLE is a brand produced in collaboration of Japan and Korea. It’s recommended product approved by the Korea Model Association.

KJ STYLE Product Line-up

Clear Scrub 200g

Scrub massage gel that you can use in bath.

Bikyaku Gel 200mL

Massage gel for leg slimming. “Bikyaku” is Japanese word for beautiful legs.

Premium S-Cream 100g

Massage cream for body slimming.

Whitening Bikyaku Gel 150g

Whitening gel for legs.

CC Bikyaku White Cream 80g

Instant color control cream applicable to any parts of body including face.

KJ STYLE's sales trend by product

We have launched our original brand “KJ STYLE” in March 2013 with the first product “BIKYAKU GEL” which is a leg slimming massage gel. The challenge of this product is to aim the niche and pin-pointed solution for women who would like to have a beautiful legs just like a fashion models. The market in Japan accepted the product and it was a big hit of our products. (”Bikyaku” is a Japanese word for “beautiful legs”.)

We created this niche beauty solution category in Japan market!

KJ STYLE's sales by fiscal year

Accumulated total sales of KJ STYLE line-up is exceeding 300,000 as of January 2017 and it’s continuously growing now. With package design renewal planned in March, it will even accelerate the number of retail stores in Japan.

Accumulated total sales of 300,000 and growing even quicker now!

KJ STYLE display at drugstores

1,300 shops in 2016

at variety shops

600 shops in 2016

at other type of shops

350 shops in 2016

Promotion on magazines

Would you like to become
our distributor?

Here are the simple steps how to apply:

STEP

1 Answer the questionnaire

Please find a button below for a questionnaire. It won't take mcuh time to answer.

STEP

2 Test out our products

After reviewing your submission, we will send you a free sample box. So, please test our our products.

STEP

3 Become our distributor

After the discussion on purchasing conditions etc, you can make the first order and start selling our products in your country.

STEP

1 Answer the questionnaire

Please find a button below for a questionnaire. It won't take mcuh time to answer.

Please click below and
fill out the questionnaire.

GR Inc. aims to grow KJ STYLE as a global brand for all women pursuing beauty.

We are waiting for entries by companies who can sympathize with our philosophy.

We send you
FREE SAMPLE BOX!

We are cosmetics manufacturer in Japan

History of GR Inc.

Drugstore Market in Japan (1)

Distribution through the major drugstore companies is the most important strategy for cosmetics sales in Japan!

Drugstore Market in Japan (2)