Canned Mackerel & Shiitake Mushrooms

Canned Mackerel & Shiitake Mushrooms

develped by Miyako Fisheries High School students

Strange Combination?

Yes, we know… But! when you have a bite, you can tell why it is being well received here.
There's a nice story behind this product. This product was developed by the students from
MIYAKO Fisheries High School.

One day, Ms. Nonaka at the Miyako Agriculture and Forestry Development Center sat on a chair in her office and was thinking about developing some new products with specialty products from her town. An idea suddenly struck her that it would be great if she could do something by combining specialties from the sea and forest. That was the beginning of thestory.

Crazy or Brilliant?

Ms. Nonaka stepped out of her office and went to MIYAKO Fisheries High School to pay a visit to a teacher at the school, Mr. Yoshida. Ms. Nonaka told him how much she had been serious about the idea and asked (or pushed) him to join her to develop something with specialties from the sea and forest. The hot-blooded and smart teacher Mr. Yoshida made a promise that he would take on the challenge. He then spoke with his students and brainstormed the idea over and over again. Finally, they came up with a plan of producing canned shiitake mushrooms and mackerels. Was it a crazy idea or a brilliant one? No onehad the answer to the question at this stage.

Oh, Lord. They made it!

Mr.Yoshida never tried to speak with food consultants or any professionals to develop theproduct but instead encouraged his student to keep on trying. He said, "I didn't want to ruin the trust I had with my students. And they did a great job." Yes, they made it on their own and gave everybody around them a pleasant surprise. Ms. Nonaka was one of them feeling surprised and deeply impressed. "We never come up with such a unique idea ourselves.That was simply amazing," she recalled.

The students proudly served the product at their school festival and received very positive feedback from all of their guests. Ms. Nonaka instantly got convinced that it would be well received in the market and should go to the public. She then visited one of the local canning factories to see if they would be interested in helping the products go public. The factory was willing to help only on the condition that someone else sells the products to the public. Ms. Nonaka then went to see a gentleman who she believed would never say No. She knewshe could convince (or push) him to sell the canned products to all over Japan. The guy was Mr. Tomokatsu Shimaka, executive managing director of the Marutomo Shimaka, Inc. He is now very proud to be a part of the initiative and able to sell the product, Canned Mackerels& Shiitake Mushrooms, and now trying very hard to send them over to consumers' tables both in Japan and overseas. The students who committed themselves to the development of the product said, "That is our blood and soul! Please try some. We bet you'll love it!"

We are now looking for companies that wish to join the students to promote the product overseas. You can be the one who would be able to make their dreams come true. Please contact us today!

Product Information

Name of Product	Canned Mackerel & Shiitake Mushrooms
Description of Product(storage temperature, Expiration date, etc.)	normal temperature 3 years 180g/package
Carton Box Size W×D×H	260×354×380mm
No. of cans(per ctn)	96
Gross weight(per ctn)	22㎏
Retail Price in Japan	J.Yen 400
No. of cans(per ctn)	96

Mackerels harvested in SANRIKU shore got cooked with premium log-grown shiitake mushrooms in MIYAKO and with soy sauce. We use large and fat mackerels caught in SANRIKU shore and flesh shiitake mushrooms grown in MIYAKO as ingredients but never use any food additives. Please enjoy the supreme mackerels perfectly harmonized with the premium taste of shiitake mushrooms.

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