One day, Ms. Nonaka at the Miyako Agriculture and Forestry Development Center sat on achair in her office and was thinking about developing some new products with specialtyproducts from her town. An idea suddenly struck her that it would be great if she could dosomething by combining specialties from the sea and forest. That was the beginning of thestory.
Crazy or Brilliant?
Ms. Nonaka stepped out of her office and went to MIYAKO Fisheries High School to pay avisit to a teacher at the school, Mr. Yoshida. Ms. Nonaka told him how much she had beenserious about the idea and asked (or pushed) him to join her to develop something withspecialties from the sea and forest. The hot-blooded and smart teacher Mr. Yoshida made apromise that he would take on the challenge. He then spoke with his students andbrainstormed the idea over and over again. Finally, they came up with a plan of producingcanned shiitake mushrooms and mackerels. Was it a crazy idea or a brilliant one? No onehad the answer to the question at this stage.
Oh, Lord. They made it!
Mr.Yoshida never tried to speak with food consultants or any professionals to develop theproduct but instead encouraged his student to keep on trying. He said, "I didn't want to ruinthe trust I had with my students. And they did a great job." Yes, they made it on their ownand gave everybody around them a pleasant surprise. Ms. Nonaka was one of them feelingsurprised and deeply impressed. "We never come up with such a unique idea ourselves.That was simply amazing," she recalled.